The Screws of Disruption

This video is another alternate take on screws – the ones at the center of the early style printing presses that industrialized printing and completely reformatted our brains and the world. The screw was incredibly important to these early machines as they allowed the force of the printer to be multiplied enough to print an entire page at once. This reduced to seconds what used to take a scribe writing by hand most of a day. Vast increases in efficiency in any industry can be disruptive, but when it’s in mass communication the ripples of change are not ripples at all, but tsunami waves which are still crashing ashore today.

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